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Helvetica is a neo grotesque or realist design, one influenced by the famous 1. Akzidenz Grotesk and other German and Swiss designs. Its use became a hallmark of the International Typographic Style that emerged from the work of Swiss designers in the 1. Over the years, a wide range of variants have been released in different weights, widths and sizes, as well as matching designs for a range of non Latin alphabets. Notable features of Helvetica as originally designed include a high x height, the termination of strokes on horizontal or vertical lines and an unusually tight spacing between letters, which combine to give it a dense, compact appearance. Developed by the Haassche Schriftgiesserei Haas Type Foundry of Mnchenstein, Switzerland, its release was planned to match a trend a resurgence of interest in turn of the century grotesque typefaces among European graphic designers that also saw the release of Univers by Adrian Frutiger the same year. Hoffmann was the president of the Haas Type Foundry, while Miedinger was a freelance graphic designer who had formerly worked as a Haas salesman and designer. Miedinger and Hoffmann set out to create a neutral typeface that had great clarity, no intrinsic meaning in its form, and could be used on a wide variety of signage. Originally named Neue Haas Grotesk New Haas Grotesque, it was rapidly licensed by Linotype and renamed Helvetica, being similar to the Latinadjective for Switzerland, Helvetia. The font name was changed to Helvetica in 1. A feature length film directed by Gary Hustwit was released in 2. Historyedit. Different sans serif designs take different decisions on the proportions of the capitals. Futuras capitals are inspired by Roman square capitals, with considerable variation in width. Precast Panels Autocad. Helveticas are more uniform in width, following the grotesque model. Different designers have expressed different opinions on which style is preferable. Influences of Helvetica included Schelter Grotesk and Haas Normal Grotesk. Attracting considerable attention on its release as Neue Haas Grotesk, Linotype adopted Neue Haas Grotesk for widespread release. In 1. 96. 0, its name was changed by Haas German parent company Stempel to Helvetica meaning Swiss in Latin in order to make it more marketable internationally. It comes from the Latin name for the pre Roman tribes of what became Switzerland. Intending to match the success of Univers, Arthur Ritzel of Stempel redesigned Neue Haas Grotesk into a larger family. The design was popular, and rapidly made available for phototypesetting systems as well as for the original metal type. Many imitations and knock offs were rapidly created. In the late 1. 97. Linotype licensed its version to Xerox and then Adobe and Apple, guaranteeing its importance in digital printing by making it one of the core fonts of the Post. Script page description language. The rights to it are now held by Monotype Imaging, which acquired Linotype the advanced Neue Haas Grotesk release discussed below was co released with Font Bureau. CharacteristicseditHelvetica cant do everything. Shapes like C and S curl back into themselves, leaving tight aperturesthe channels of white between a letters interior and exterior. The lowercase e, the most common letter in English and many other languages, takes an especially unobliging form. These and other letters can be a pixel away from being some other letter. Tobias Frere Jones1. An oblique rather than italic style, a common feature of almost all grotesque and neo grotesque typefaces. R. concave curved stem of 7two storied a with curves of bowl and of stem, a standard neo grotesque feature. Like many neo grotesque designs, Helvetica has narrow apertures, which limit its legibility onscreen and at small print sizes. It also has no visible difference between upper case i and lower case L, although the number 1 is quite identifiable with its flag at top left. Its tight, display oriented spacing may also pose problems for legibility. In situations where this matters, other designs intended for legibility at small sizes above all, such as Verdana, Meta or Trebuchet or a monospace font such as Courier, which makes all letters quite wide, may be more appropriate. Usage exampleseditHelvetica on the logo of Cassina S. A., showing its traditionally tight letterspacing. Hikvision Dvr Firmware Upgrade. Helvetica used on signs in Vienna, 1. A 1. 96. 9 poster by Robert Geisser exemplifying the trend of the 1. Helvetica is among the most widely used sans serif typefaces. Versions exist for Latin, Cyrillic, Hebrew, Greek, Japanese, Korean, Hindi, Urdu, Khmer, and Vietnamese alphabets. Chinese faces have been developed to complement Helvetica. Helvetica is a popular choice for commercial wordmarks, including those for 3. M including Scotch Tape, American Apparel, BASF, Behance, Blaupunkt, BMW, Diaspora, ECM, Funimation, General Motors, J. C. Penney, Jeep, Kawasaki, Knoll, Kroger, Lufthansa, Motorola, Nestl, Oath Inc., Panasonic, Parmalat, Philippine Airlines, Sears, Seiko Epson, Skype, Target, Texaco, Tupperware, Viceland, and Verizon. Apple used Helvetica as the system typeface of i. OS until 2. 01. 5. Notably, from 1. 96. American Airlines featured two upper case As AA and a wordmark using the font. Helvetica has been widely used by the U. S. government for example, federal income tax forms are set in Helvetica, and NASA used the type on the Space Shuttle orbiter. Helvetica is also used in the United States television rating system. The Canadian government also uses Helvetica as its identifying typeface, with three variants being used in its corporate identity program, and encourages its use in all federal agencies and websites. Helvetica is commonly used in transportation settings. New York Citys Metropolitan Transportation Authority MTA adopted Helvetica for use in signage in 1. From 1. 97. 0 to 1. Standard Medium, an American release of Akzidenz Grotesk, as defined by Unimarks New York City Transit Authority Graphic Standards Manual. The MTA system is still rife with a proliferation of Helvetica like fonts, including Arial, in addition to some old signs in Medium Standard, and a few anomalous signs in Helvetica Narrow. Helvetica is also used in the Washington Metro, the Chicago L, Philadelphias SEPTA, and the Madrid Metro. Amtrak used the typeface on the pointless arrow logo, and it was adopted by Danish railway company DSB for a time period. In addition, the former state owned operator of the British railway system developed its own Helvetica based Rail Alphabet font, which was also adopted by the National Health Service and the British Airports Authority. The typeface was displaced from some uses in the 1. Erik Spiekermann and Martin Majoor, both of whom have criticised the design for its omnipresence and overuse. Majoor has described Helvetica as rather cheap for its failure to move on from the model of Akzidenz Grotesk. Media coverageedit. An early Helvetica specimen in the asymmetric Swiss modernist style. An early essay on Helveticas public image as a font used by business and government was written in 1. Leslie Savan, a writer on advertising at the Village Voice. It was later republished in her book The Sponsored Life.